Search Engine Optimisation
Search Engine Optimisation (SEO) has a reputation of being something of a “black art”. It can indeed be highly complex and involved. However, there are some simple steps that can be taken to ensure high visibility of your site with the likes of Google, Yahoo, Bing and the rest.
These include producing a Google Sitemap for your website that can be submitted to Google and other search engines that utilise the same mechanisms. Equally usage of the correct “keywords” both as website “tags” and within the text will also assist. As will the domain name itself and ensuring your content is relevant.
There are also some more arcane methods that can be used. Suffice to say that I would work with you to ensure the highest ranking for your website possible without resorting to expensive tools and/or traffic generating engines.